Optima have a range of activated charcoal products, including their purifying conditioner. Here the activated charcoal helps to remove impurities such as dirt and oil from the hair and scalp. However, charcoal isn’t the only amazing ingredient in this product! The conditioner is also infused with a unique blend of organic plant extracts such as Argan Oil and Aloe Vera juice. These help to moisturise the hair, leaving it super soft and full of life. So, if you want to shake up your hair care regime, Optima’s Activated Charcoal Purifying Conditioner is the way to go!